Who am I

I moved to the United States in 2007, but my journey into Fashion and Retail truly began in 2011. Inspired by my Parsons College roommate and our deep research into industry gaps, I co-founded a children’s clothing brand called Akshu and Ing, infused with the rich heritage of Indian block printing and embroidery.

Breaking into the U.S. retail market wasn’t easy. We relentlessly pitched our collection to stores until we secured our first order. That initial success snowballed into rapid growth, with our brand expanding from 5 stores to over 100 within just a year. Buyers not only loved our story but also the uniqueness of our product, which would sell out almost instantly. Our brand was even featured in a leading Kids’ Lifestyle Magazine as an emerging brand to watch.

Then came COVID-19, which disrupted many homegrown brands like ours. However, I wasn’t ready to let go. I rebranded, stayed true to our proven aesthetics, and slowly rebuilt with a new name. The new brand took off successfully, and I recently sold it to an interested buyer.

 

Over the years, I have built an extensive network of stores, buyers, B2B event organizers, retail groups, and industry communities across the U.S. I have also consulted brands at various stages of growth, helping them navigate the complexities of the U.S. wholesale and retail market. My expertise goes beyond sales and marketing. I have been deeply involved in manufacturing, sourcing, vendor management, and quality control. I understand the challenges on both ends, making me uniquely positioned to help Indian brands successfully expand into the United States.

Beyond my entrepreneurial journey, I have worked as a Strategic Partnerships professional with many start-ups or new businesses in US Retail. I firmly believe that a partnership is a two-way street; it takes collaborative effort to build a successful business.

Now, I am channeling my experience into a new initiative to help South Asian brands break into the U.S. market. Whether you are looking to wholesale, understand pricing structures, or tap into the right retail networks, I can guide you every step of the way.

Let’s work together and take your brand to new heights in the U.S. market! I’m with you all the way.